NYC has a once-in-a-lifetime chance to level up Times Square with a world-class gaming and entertainment destination—protecting the world’s economic engine and cultural capital.
The New York State Gaming Commission is currently deciding where to site three new gaming facilities in the New York metro area— the first three such sites in the region’s history.
Times Square is NY’s entertainment capital and the perfect place for a world-class gaming destination. It’s the only live gaming proposal that does not take away land that could be used for housing.
Times Square was hit hard by the pandemic and has recovered slowly. Through Caesars Rewards, 165+ local restaurants and bars accept rewards points, creating direct benefits from partnership opportunities rather than competition.
SL Green has made it clear that they intend to be good neighbors and collaborators. They’ve put in considerable effort to genuinely understand the ecosystem they’re entering so they can become positive contributors to a better Times Square and a better Broadway – better for New Yorkers, better for visitors, and better for the Equity actors and stage managers who make Broadway the premier destination it is.”
Investments in safety, security and transportation will make Times Square safer, less congested and more welcoming to all.
The project will attract new tourists and drive visitors to support nearby hotels, restaurants and retailers throughout Midtown. Caesars Rewards' 1:1 point exchange ensures local businesses benefit from local patrons as well as visitors.
JAY-Z's Roc Nation will help unify the heart of Times Square, working with local organizations, Broadway, and entertainment partners including Sony Hall, Town Hall, and Live Nation to bring exciting new concerts and entertainment to the district.
New York is a beacon, the epicenter of culture. We have the opportunity to create a destination at the heart of Times Square, the true crossroads of the world. My partnership with SL Green and Caesars, this coalition, has all the promise and commitment to economic opportunity, growth and enrichment for the community, and everyone who visits the Empire State.”
New Meals Eaten at Local Restaurants Annually
New Annual Retail Spending
in New Revenue to Local Businesses in First 10 years
in Direct Tax Revenue for New York
New Broadway Tickets Sold Annually
In New Annual Broadway Ticket Sales
Bringing Caesars to Times Square will be huge. Workers like me are going to build this, which means thousands of good-paying jobs. Projects that support hard-working New Yorkers? I’m all for it.”
Our Commitment to the Times Square Local Community
The team behind Caesars Palace Times Square is dedicated to making sure that this project directly benefits the surrounding community. In addition to the expected economic impact of Caesars Palace Times Square for local businesses, the project also includes direct financial commitments to the neighborhood.
SAFETY AND SECURITY IMPROVEMENTS
BROADWAY TICKETS FOR FAMILIES IN UNDERSERVED AREAS
AFTER SCHOOL PROGRAMS, CHILDCARE, SENIOR SUPPORT
YOUTH EDUCATIONAL ARTS PROGRAM
PUBLIC SPACE IMPROVEMENTS
Callen-Lorde Community Health Partnership
Hell's Kitchen resident and Broadway musician
Caesars Palace Times Square is a no-brainer. Coming home late at night knowing the streets will be safer is a big deal."
Times Square Street Vendor for over 30 years
The best part of Caesars Palace Times Square is that all New Yorkers can invest and have ownership in this project."
Hell’s Kitchen for 20 Years and Member of Laborers’ Local 79
Caesars Palace means thousands of good-paying jobs in Times Square."
Caesars Palace Times Square was designed to integrate with the Times Square community, featuring a below-grade Broadway theater with separate entrances for theater, hotel, and gaming. Casino gaming is located on the second floor, and all gaming operates under Caesars Entertainment's industry-leading responsible gaming program."
Is it time for a more inclusive era of ownership in NYC’s gaming and casino industry? Rev. Sharpton and JAY-Z think so
GO TO ARTICLE
Exclusive | Jay-Z sweetens pot on Times Square casino bid with $250M in proposed grants to Hell’s Kitchen
GO TO ARTICLE
Brooklyn Jay-Z’s Roc Nation to commit over $250 million in grant money to create possible Caesars Palace Casino in Times Square
GO TO ARTICLE
Wyndham CEO, major nearby venues back Times Square casino pitch amid concerns for traffic, noise
GO TO ARTICLE
Jay-Z’s Roc Nation Offers Portion of Times Square Casino Profits to Surrounding Community
GO TO ARTICLE
Exclusive | Times Square casino partners set to ante up on neighborhood improvement plan – if they win a license
GO TO ARTICLE
New York City: Times Square casino partners set to ante up on neighborhood improvement plan – if they win a license
GO TO ARTICLEJune 27, 2025
SL Green, Caesars Entertainment, Roc Nation and Live Nation Submit Proposal...
GO TO PRESS RELEASEJune 26, 2025
Community Rallies in Massive Show of Support for Caesars Palace Times Squa...
GO TO PRESS RELEASEJune 24, 2025
Caesars Palace Times Square Announces $5 Million Commitment to Support Serv...
GO TO PRESS RELEASEAdd your support to the growing list of New Yorkers who support a once-in-a-lifetime entertainment investment in Times Square.
Sign up today to add your voice to a growing list of your neighbors who support a premium gaming and entertainment destination in Times Square. Together, we can share a better future for this iconic district.
